4 Things SME Owners Should Consider

Running a business in such economic volatile period is tough. You have to keep many things on mind and do activities which will be give ultimate results. Here are 4 points which I am sure will benefit you. Here we go:

  • Purify Your Intentions.

Once Andrea Bocelli said on importance of intentions: “All that counts in life is intention”. I am sure it implies with any belief people choose. Number second book in authenticity in Islamic world after Quran is “Sahih Al-Bukhari” and it starts with hadith on purifying intentions. If your business is simply exporting clothes, put aims like “To create high quality products in reasonable prices to all”; “To create many working places to the people”, “To serve people in their need for clothing”. Spiritual motivation keeps you working till the end.

  • Set Your Clear Business Goals

They should include and be SMART:  Specific, Measurable, Action, Realistic, and Timeline. Let’s say If your intent to provide Accounting software you should ask yourself why my future customers should use my product? Who they are? Why they should stop using their current software if they have any? What would be your products advantages? Would it be more user-friendly? Cost effective? Will you more care about customers’ specific needs? Settings specific goals will help you to structure your core business model and find your niche in the ruthless business world.

  • Be Social

Running a small business is completely different from what it used to be 10 years back. According to statistics dated by 2013 93% of marketers used social media for business, 70% marketers used Facebook to successfully gain new customers according to Search Engine Journal. A friend of mine found more than enough leads for his training business in less than 3 days just for less than 100 USD in Facebook.  People are using social networks not just for connecting but also to find good products and services and good votes and testimonials give new insight and growth to your business. Social media boosts your business and encourages you to do better. Well, on this point I think no one said better then popular author Erik Qualman: “We do not have a choice on whether we DO social media but the question is HOW WELL WE DO IT”.

  • Use Software

There many SaaS software available online today. SME Owners should focus cost effective and all inclusive ones. Where CRM should help to track their sales and marketing activities, they should also have to easily do orders, quotations and invoices through Accounting features. All in one SaaS software helps to reduce IT costs, paper headache, and multiple software jungle.

 

Abror Khasanov

Director of Sales in Kpi.com