About kpi.com

Background

Finnet Ltd, the firm behind the kpi.com™ product, is privately held and incorporated in the
UK. Established in 2004, Finnet Limited engaged in offshore software development, web design,
data analysis, benchmarking and research services to a handful of strategic digital media
clients. In 2007, having realised the potential of SaaS and the Cloud, Finnet Limited decided
to move away from services model to investment in the development of a Cloud-based SaaS
B2B product portfolio. This product, kpi.com, is a simple, low-cost ‘All-In-One’ Cloud-
based Business application platform. The integrated suite of applications has been designed
to remove the necessity of investing in on-site back office administration and control systems,
thereby allowing firms to concentrate on delivering their core, value adding services to their
customers. Delivering the solution via the Cloud enables the management and staff to share
information and manage their operations regardless of location, thereby increasing their
efficiency, responsiveness and competitiveness whilst minimising their investment in
operational overhead. Kpi.com delivers a comprehensive, integrated, business support
infrastructure: Customer Relationship Management, Project Management, HR, Payroll,
e-Commerce, Basic Accounting, MIS and Reporting. Kpi.com’s cloud solution delivers all
elements of the business are connected. Information, staff, sales and service, front office
operations, back office functions, management and control are available immediately from any
location and can be shared across the organisation. Muzaffar Karabaev is the Founder/CEO of
the business and the designer of the software. His experience encompasses setting up
technology platforms and running support operations. He has also worked in corporate finance
and treasury functions and is the Co-Founder of COOConnect, the networking group for Chief
Operating Officers.

2004 Establishment

Finnet Limited is engaged in offshore software development, web design, data analysis, and benchmarking to a handful of strategic digital media clients. Group provides Software, Application, Design, Consultancy and Data and Digital Media products and services to its customer base since 2005. Major customers include Mindshare Mena, DMGT (Daily Mail Group), Asset International Inc, AIP Corp, etc

2008 First product

Finnet started building its first product – SaaS apps, and Launched in 2010 Workforcetrack ERP beta product, which was later rebranded as kpi.com ERP, with the strap line – “Simply Manage Your Business” (Registered Trademark)

Over 400 customers

(So far company has over 400 active customers (about 300+ companies using kpi.com, total user base exceeds over 4,000 to date) and has core service only clients in Publishing and Digital, and web and mobile software sectors – mainly as off-shoring and subcontracting services
Maintain an affordable cloud-based simple ERP and a record keeping solution for SMEs in Emerging Economies, where affordability is an issueKPI.com Goal